The Sun on Sunday had an 'exclusive' story about Harry Kane registering his name as a trademark.
Firstly, some corrections:
- He didn't register his name, he registered a device/logo which incorporates his name as a part of it;
- As exclusives go, this one is, well, quite behind the curve. The trademark was registered in August 2016; and
- Football 365 says David Beckham and Rio Ferdinand are the only other Premier League Footballers who have applied for trademarks for their own names. Not so, there have been a good few, notably Jamie Vardie last year, who also applied for the whimsical "Jamie Vardy's having a Party".
Secondly, some observations:
- In its caption on the story, the Sun has the word "NAME" capitalised, as if only a MANIAC would apply to register their name as a trademark. Actually, a trademark is a valuable property asset, and owning a trademark allows for easier licencing of your name and image rights;
- It can be tax efficient having a trademark for your own name, in terms of income generation; and
- This does not mean that all other Harry Kanes in the world will have to stop using their name. There is an exception under trademark law which provides (under section 15(2) of the Trade Mark Act, 1996 in Ireland) - "A registered trade mark shall not be infringed by (a) the use by a person of his own name or address".
So, there you have it. If you are a famous footballer and want to register your name as a trademark, you know what to do, or, at least, I do.
CASH 'N HARRYHarry Kane trademarks his own NAME as he looks to cash in on his success on the pitch